One of the most significant advantages of operating as a small or medium-sized business is that you can provide more personalized attention to your customers, unlike larger enterprises and corporations. However, you need the right tools to make these interactions as effective as possible. With the right customer relationship management tool, or CRM, your business can dramatically improve sales, marketing efforts, and customer satisfaction.
A data breach—when a company’s sensitive data, from customer details to company secrets to financial information, is exposed—certainly isn’t a good thing for any business to experience. Once an organization knows it’s happening, it’s time to go into panic mode.
While this is an understandable response, it is crucial that you are prepared with a strategy to navigate such a situation should it ever arise.
We live in a time where all business owners should have some working knowledge of technology, but this lesson is often learned only after the fact. Sometimes it takes a crisis to thrust one into action, but we’re here to help you take the first step. Today, we have four lessons that you can learn about business technology today to hopefully prevent a crisis somewhere down the road.
While it might be tempting to take advantage of deals, sales, and even “free” technology, it’s crucial that you acknowledge you’re losing something valuable as a trade-off. The problem with tech is that “cheap” and “quick” doesn’t translate to “effective” and “valuable.” If you’re not careful, you might find yourself a victim of “tech debt,” an issue that can create serious problems for your business.
You rely on your vendors to conduct business, but these vendors are just as susceptible to cyberattacks as your business is. How can you make sure you’re working with vendors who prioritize security? That’s what we’re covering in today’s blog.
